MK0011 –Consumer Behaviour -Set –2
Summer 2011- May drive Master of Business Administration-MBA Semester 3 MK0011 –Consumer Behaviour - 4 Credits Assignment Set –2

SET1/Q 2. What is selective perception and how does it influence consumer behavior?
Q 2. What is selective perception and how does it influence consumer behavior? What are its implications for marketing strategy?

SET2/ Q. 6 Ishaan is a fresher and recently is appointed as a part-time employee in Consumer Redressal Dispute Agency.
Q. 6 Ishaan is a fresher and recently is appointed as a part-time employee in Consumer Redressal Dispute Agency. As his superior, how will you guide him regarding the redressal forums, the nature of making complaints and the working o

MK0011 –Consumer Behaviour -Set –1
Summer 2011- May drive Master of Business Administration –MBA Semester 3 MK0011 –Consumer Behaviour - 4 Credits Assignment Set –1

Distribution release Sabayon Linux 5.4
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SET 1/Q 1Briefly explain the cultural factors that affect consumer behavior, with relevant examples.
Briefly explain the cultural factors that affect consumer behavior, with relevant examples. What are the implications of cultural factors for marketing strategy?

SET2/Q.2 a. What kinds of rights are considerable under consumer rights?
Q.2 a. What kinds of rights are considerable under consumer rights? [5 marks] b. Distinguish between Memorandum of Association and Articles of Association. [6 marks]

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